| Thorlabs, a leading manufacturer of equipment for the photonics industry, is currently seeking applications from highly motivated individuals to inform and educate the photonics community about Thorlabs’ products and their applications. The ideal candidate will hold an advanced degree in physics, optics, lasers, or a closely related field and have significant hands-on laboratory experience. Within this role in our Technical Marketing Department, you will join a team of highly motivated individuals who have built an industry-leading online resource for our customers and participate in defining and developing Thorlabs’ next generation of products and services. In support of that mission, the successful candidate should be highly familiar with a wide range of photonics equipment, be able to see linkages between Thorlabs’ product lines, and be able to make significant recommendations for improvement to our digital content. In addition to extensive laboratory experience, the candidate should also have strong writing and presentation skills in English, excellent organizational skills, the ability to work under time constraints, and a desire to learn about new technologies. Scientific Marketers work closely with graphic artists to create marketing collateral. Original product content is based on basic information provided by Thorlabs’ engineering teams as well as prior knowledge gained from using similar products in the field. Hence, this position requires strong interpersonal skills and the ability to work in a team environment. The Scientific Marketer, Product Line Generalist position is located at our headquarters in Newton, NJ, but there may be opportunities to travel to tradeshows or other Thorlabs manufacturing locations. Key Responsibilities - Develops effective technical content and optimizes web presentations and website organization, all with an eye towards enhancing the buying experience for customers, ensuring they can find what they are looking for amidst a portfolio of 20,000+ items and make informed decisions on which product(s) will best serve their needs.
- In crafting presentations, aims to make customers efficient when it comes to making a buying decision
- Oversees end-of-life obsolescence of items from the portfolio
- Builds application examples that help customers understand how products are utilized within a lab environment
- Ability to guide graphics staff, clearly and effectively communicating desired outcomes to obtain the necessary images, videos, and animations for a successful presentation
- Proposes and implements plans for website reorganization and improvements
- Develops effective content for use at Trade Shows, within advertisements, or for other purposes
- Participates in defining new products and/or product enhancements
- Identifies or invents new web tools and features that improve customers’ experiences when interacting with our website
- Develops, implements, and tracks search engine optimization projects for various product lines
- Additional responsibilities may include participating in and leading marketing projects and attending tradeshows
- Structures and organizes the job in close cooperation with business units, both domestically and abroad
Requirements - Advanced degree in Physics, Optics, Lasers, Engineering, or a closely related field or equivalent work experience
- Native Language Writing Skills in English
- Extensive Laboratory Experience
- Strong Organizational and Planning Skills
- Ability to Multitask, Be Detail Oriented, and to Solve Problems, All While Under Tight Time Constraints
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action Employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law. |
